CASE STUDY

How a windows and doors manufacturer's website learned to sell to B2B, B2C, and partners at once

About

Stollar is a Polish manufacturer of windows and doors with over 25 years of experience and operations across multiple international markets. The company runs two production facilities and a showroom, with an offer spanning PVC, aluminium, and wooden joinery for both business and individual customers. We redesigned the full website, from analysis, information architecture, UX/UI, and brand communication to product content and original photography created inside the production facilities and showroom.

INDUSTRYHome & Decor / Building Products

AUDIENCEB2B, B2C & Sales Partners

PRODUCTCorporate Website / Product Catalogue

EXPERIENCE25+ years across multiple international markets

Why this mattered

A complex manufacturer needed a website that could support more than one sales model. Stollar’s website had to do more than present products. It needed to support sales inquiries, reduce repetitive customer service work, strengthen the credibility of a large-scale manufacturer, and help the company communicate its offer across different markets and customer types.

Increase sales inquiries from business and individual customers
Support B2B partner acquisition and sales enablement
Show the scale, technology, and credibility of the manufacturer
Make the offer easier to adapt across international markets

The design challenge

The challenge was to make a technical offer clear while keeping its full complexity available. The website had to work for individual customers choosing windows or doors, business clients comparing technologies and specifications, and sales partners needing access to materials and documentation. At the same time, it had to communicate the quality and production scale behind the brand.

Combining B2C clarity with B2B technical depth
Pairing product inspiration with detailed specifications
Guiding decision-making through a broad product range
Carrying local market differences within one coherent website structure

Design decisions

We designed the website around clear paths, structured content, and real proof of scale. The site works as a sales and communication platform for different audiences: it separates and connects customer paths, presents product lines and parameters clearly, and supports partners with dedicated resources. We also built the visual layer around original photography from Stollar’s production facilities and showroom.

Clear paths for individual customers, business clients, and sales partners
Dedicated partner area with documentation, materials, and process support
Structured product pages for lines, materials, parameters, and applications
Original content and photography showing the real production scale

What it enabled

The website gives Stollar a stronger digital foundation for sales, trust, and market expansion. The structure makes the offer easier to understand, easier to compare, and easier to adapt to different customer needs and markets. It carries the credibility of a manufacturer with real production capacity, specialist technologies, and experience in both standard and demanding architectural projects.

One structure supporting B2B, B2C, and B2B2C sales paths
A clearer product catalogue for complex materials, lines, and variants
Stronger credibility through real production and showroom content
More flexible communication for different countries, languages, and offers

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