CASE STUDY

How a news site became a business source entrepreneurs trust and advertisers value

About

Biznes Info is a Polish business news platform repositioning itself from a broad news portal into a more expert source for entrepreneurs and professionals. We redesigned the homepage to carry that shift structurally and extended the new direction into social media templates aligned with the homepage voice. The work strengthened editorial credibility, commercial value, and room for future growth.

INDUSTRYDigital Media / Business Publishing

AUDIENCEEntrepreneurs & Business Professionals

PRODUCTBusiness News Platform

REACH5.73M Monthly Real Users

Why this mattered

A media repositioning lives or dies on the homepage first. For Biznes Info, the homepage had to do more than organize content. It needed to signal a more expert direction, make the editorial proposition clear to business readers, and create a stronger environment for commercial partners.

Strengthen authority for entrepreneurs and professionals
Make the editorial proposition clear from the first screen
Build commercial surfaces that respect the reading experience
Create a structure that could grow with the brand

The design challenge

The challenge was structural balance. The homepage needed to feel more expert while staying easy to read, hold commercial surfaces alongside a clean editorial flow, and support different editorial formats, including premium content, within one flexible, durable structure.

Building expert positioning into a fast, readable reading experience
Designing commercial surfaces that work with the editorial flow
Combining editorial flexibility with structural consistency
Giving premium content a place inside the standard news flow

Design decisions

We redesigned the homepage as a modular editorial and commercial system. The new structure gave each part of the page a defined role: a clearer content hierarchy, dedicated formats for premium editorial pieces, and commercial surfaces built into the page from the start. We also extended the new direction into adjacent channels through social media templates aligned with the homepage voice.

Modular layout with stronger hierarchy and clearer section logic
Dedicated formats for premium and expert content
Integrated ad surfaces designed as part of the experience
Social templates aligned with the homepage voice

What it enabled

The homepage carries the repositioning structurally. The new system gives the brand a more expert feel, makes the commercial layer intentional, and gives the editorial team a clearer foundation to work with as the platform evolves.

The brand reads as expert before the user reads any article
Editorial and commercial teams can scale the page on the same structural foundation
Premium content and partnerships have a stable, dedicated home
The homepage sets the direction for social, content, and commercial surfaces

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